Nootropics, Noo You!

Could nootropics enhance your WillPowders Way and energise, protect, calm, and yet lift, your brain function out of the depths of brain fog and into higher performance mode?  

With the clue in their name - noo, the Greek for mind and trope, the word for turn,  nootropics might well be our brain’s greatest ally when it comes to circumventing those brain fog or brain whirr feelings and, instead, putting us on a smooth flowing highway to clearer, more focussed thinking and productivity.  Now that’s the kind of noo-oomph we like!

We’re well aware that some closed minded people can pour a cup of cold sick on the idea of nootropic supplements, but, believe us, if anyone tells you that nootropics aren’t helpful or necessary, then they’ve probably got a cleaner, help with the kids, the bills are paid on time every time and with ease, they’ve just had their third hot holiday of the year and they’re getting a solid eight hours sleep night after night, all the while being densely nourished up to their eyeballs and definitely not experiencing the years long hormone roller coaster that corkscrews around the menopause.  At WillPowders, we say good luck to them and wish them well on their way.  But it ain’t the WillPowders Way! 

For the rest of us mortals, days have ups and downs - sometimes productivity, then sometimes runs of hours when, despite our best efforts, we can’t achieve anything much that keeps us feeling vital or important.   But, then, we’re only gorgeously human.  We know how the flow of a massively productive morning can be derailed with one life-sucking, ill-timed email, one tricky work project, or one ill-advised carb stop.  Or, we know the feeling of that glacial creep, the one thing on top of another, over time that’s usually followed by some sudden middle-tier  crisis.  Say, for example, the dreaded vomit bug hits the four year old in the night and, knee deep in vomitous sheets, we realise that we really are living in Hazy Town and, looking back, we’ve been a resident here for a while.   And then a school holiday will probably hit and finding the energy to entertain giddy kippers sends you heading for chocolate in a vain attempt to give yourself a lift.  Or a deadline is brought forward or, without something, the gym won’t be happening this evening.  The list, of course, is simply endless amounts of modern life.  

Regardless of the cause, the consequence is usually that our brain isn’t always so willing to cooperate when we need to put our foot on the gas for the boss, at the gym, as the children’s entertainer, or meet that deadline, start that enterprise or turn up at the school gates to pick up the kids - anyone else napped through that job?  No?  Just us, then?  Damn!

To add to all this, at WillPowders, we know that succumbing to the modern diet with food rich in carbs and low in good fats tend to make us feel like we are tired, perpetually hungry slugs much of the time.   Switching up what you eat, how you hack your hormones and how you can stack supplements for cool, calm, collected brain power might just see you beginning to sail through to-do lists, even in the grip of the school holidays, with ease.  Get you, Steamboat Willy!   Naturally, of course, at WillPowders, we cooked you up some clean, curated tools to keep you on your WillPowders Way.    We’ve done the curating, the mixing, the serving suggestion and the homework for you so that you don’t have to - you can save your brain powers for something that’s more appealing to you!  Amen to that!

Stand up and step forward our three musketeers: Brain Powder, MCT Oil and Calm.  These WillPowders powerhouses will slip into your day with no hassle at all and soon you’ll likely feel like you’ve got access to your best self, at long last.  It’s still you, of course, but on your best day!  And, although the term nootropics with its mind-turning associations can sound a little daunting at first, relax, because this really isn’t going to be a case of Lucy in the Sky With Diamonds!  There are a range of things you can do with nootropics, versatile as they are.  For example, our award winning Brain Powder might be described as bringing feelings akin to that moment in the eye test when you’ve been squinting and guessing and generally tiring yourself out trying to please The Lord God Optician and get the letters right first time and then the best lens pops into place and zippity doo dah, well, hello focus, hello achieving you, bring on the next letter set - we’re high performing, baby!  Ok, so it’s an analogy, but you get the idea.  You’re not limitless, but you’re no longer feeling like your brain is primordial soup.   Or, your brain might be determined to toy with worry and is trying to tell your whole system that the sky has fallen in.  You know how anxiety thinking goes down - your brain’s going to be mithering your tummy plus that worrisome idea like a tongue gravitates to an ulcer.  The right nootropic can calm that right down.  Psst!  You’ll need Calm for that.  

Our award winning Brain Powder draws on the chain reaction that caffeine sets off in our brain, enhanced and offset by the effects of L-Theanine for focus minus the manic feeling you sometimes get with caffeine.  It also draws on the protective nature of taurine and glucuronolactone, as well as the benefits of choline and B Vitamins 3, 6, 9 and 12.   We’ve offered a deeper dive into our nootropic stack ingredients and tools in Switch Your Brain to Swoosh! 

For many women, the signs of perimenopause aren’t that obvious and can often be dismissed as something else – such as weight gain. But lower levels of oestrogen, insulin resistance, an increase in cortisol and a slower metabolism can all lead to increased cravings and carrying extra weight, specifically around your tummy (yes - the famous middle-aged spread!).

Our customers tell us that they’ve helped with their anxiety and many wouldn’t be without the more tranquil feelings they afford.  You have the flexibility to adapt to what you need and adults can take up to six tablets in a day so, as one customer put it, ‘palpitations, be gone!’.

We love L-Theanine because it increases tryptone levels which is a precursor of serotonin and leads to elevated levels of serotonin in the hippocampus, striatum, and hypothalamus.  L-Theanine also increases GABA levels in the brain.  Used as both an attention enhancer and a relaxing agent in numerous studies, L-Theanine regulates the resting state of brain activity and considerably increases activity in alpha brain waves which are associated with creativity and problem solving [*].